 Provided by ReachMD
Embracing Value-Based Insurance Design
on Optimizing Outcomes in Chronic Care
Sponsored by Takeda Managed Markets and Chronic Care Collaborative
Value-based insurance design (or VBID) can do more than simply reduce out-of-pocket patient costs. By lowering the amount patients pay for the most effective treatments, all healthcare stakeholders benefit. What are the principles of VBID? How can value-based insurance be designed to both improve the health of patients and reign in healthcare costs? What's the role of comparative-effectiveness research data in designing VBID? Dr. A. Mark Fendrick, professor of internal medicine in the School of Medicine, and professor of health management and policy in the School of Public Health, at the University of Michigan in Ann Arbor, defines healthcare value, and stresses the need to remove barriers to the highest-value healthcare services, including preventative care. Dr. William Anderson hosts.
William Anderson, PharmD, MBA, is director of pharmaceutical services at Health First Health Plans, in  Rockledge, Florida. He completed his Doctor of Pharmacy Degree at Midwestern University in Glendale, Arizona, and Masters Degree in Business Administration at the Florida Institute of Technology in Melbourne, Florida.In addition to both clinical and administrative roles in health systems including clinical pharmacist and clinical coordinator, his current administrative role has helped Dr. Anderson develop an intense appreciation for the importance of patient-focused health and wellness in integrated health systems management. Dr. Anderson chairs the Pharmacy, Therapeutics and New Technology committee, and is responsible for Pharmacy Benefit Operations, including contracting and strategy development. Additional responsibilities include Medicare Bid development, Part D operations, commercial/ASO pharmacy services and health systems integration.
 Dr. A. Mark Fendrick is a professor of internal medicine in the School of Medicine and a professor of health management and policy in the School of Public Health at the University of Michigan. Dr. Fendrick received a bachelor's degree in economics and chemistry from University of Pennsylvania and his medical degree from Harvard Medical School. Dr. Fendrick completed his residency in internal medicine at the University of Pennsylvania where he was a fellow in the Robert Wood Johnson Foundation Clinical Scholars Program. He currently co-directs the Center for Value-Based Insurance Design at the University of Michigan.Dr. Fendrick's research focuses on the clinical and economic assessment of medical interventions with special attention to how technological innovation influences clinical practice, benefit design, and health care systems. He has authored over 200 articles and book chapters and lectures frequently on the quality and cost implications of medical care to diverse audiences around the world. Dr. Fendrick remains clinically active in the practice of general internal medicine. He is the Co-editor in chief of the American Journal of Managed Care and is an editorial board member for 3 additional peer-reviewed publications. His perspective and understanding of clinical and economic issues have fostered collaborations with numerous government agencies, health plans, professional societies, and health care companies. He serves on the Medicare Coverage Advisory Committee.
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The viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at Healthcare Staffing Innovations, LLC.
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